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From the News Desk
Monday, 11. August 2008
Yahoo Gives Users’ a Chance to Opt-out of Customized Advertising
Yahoo plans on allowing users to opt out of customized advertising, caving into pressure from US lawmakers who raised concerns over consumer privacy. This new option expands Yahoo's existing opt-out program for customized advertising served by Yahoo on third party networks.
Users will be able to access the opt-out in the Yahoo privacy center, which is linked on the home page and nearly every page on the Yahoo network. Users will also be able to access the opt-out through a link in the public service advertising campaign Yahoo has been running with online ads across its network to educate users about customized advertising.
"Yahoo strongly believes that consumers want choice when customizing their online experience, and they have also demonstrated a strong preference for advertising that is more personally relevant to them," said Anne Toth, Yahoo's head of privacy and VP for policy, in a statement. "However, we understand that there are some users who prefer not to receive customized advertising, and this opt-out will offer them even greater choice."
The change, which will take effect in a few weeks, was announced in response to a hearing held last month by the Internet subcommittee of the House Energy and Commerce Committee, which has looked into behavioral targeting and other online advertising practices.
Users will be able to access the opt-out in the Yahoo privacy center, which is linked on the home page and nearly every page on the Yahoo network. Users will also be able to access the opt-out through a link in the public service advertising campaign Yahoo has been running with online ads across its network to educate users about customized advertising.
"Yahoo strongly believes that consumers want choice when customizing their online experience, and they have also demonstrated a strong preference for advertising that is more personally relevant to them," said Anne Toth, Yahoo's head of privacy and VP for policy, in a statement. "However, we understand that there are some users who prefer not to receive customized advertising, and this opt-out will offer them even greater choice."
The change, which will take effect in a few weeks, was announced in response to a hearing held last month by the Internet subcommittee of the House Energy and Commerce Committee, which has looked into behavioral targeting and other online advertising practices.
