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From the News Desk
Tuesday, 20. May 2008

AOL Concludes Purchase Of Bebo, Opens People Networks


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AOL recently said that it has completed the acquisition of Bebo, an online social network focused on the youth market and particularly strong in the United Kingdom.

Bebo, which AOL agreed to buy in March for USD 850 million, will form the centerpiece of AOL's newly created People Networks business unit. Bebo’s CEO Joanna Shields will serve as Executive Vice President of AOL and President of People Networks. Shields will report to AOL President and COO Ron Grant.

According to AOL, among the first tasks with People Networks business unit will be to integrate Bebo with AOL's instant messaging, chat, and e-mail platforms. AOL also plans to let Bebo users merge their profiles with AOL instant messaging, so they can use common screen names without re-registering. AIM had 30 million users worldwide, and ICQ, another AOL IM service, has 28 million.

In addition, People Networks will integrate other recent AOL acquisitions, including widget technology company Goowy Media and social search question and answer service Yedda.

Bebo, which has 40 million users worldwide, is considered one of the leading social networks in the UK. In the U.S., however, it is far behind MySpace and Facebook in the number of monthly users, according to comScore.




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